If your business is relevant then it is competitive. Maintaining relevance requires a consistent effort to keep your business in the minds of the people you are serving. This includes both your current and future…
Posts TaggedMarketing
Under pressure
The deeper you go the darker it gets. Pressure can increase the further away from civilization that you move. Can you survive on your own? The life of the entrepreneur can be lonely as you…
Navigating currents
Growing up near the ocean I learned very quickly about the danger of currents. There were tidal currents that came daily in and out of the bay. You didn’t want to be in the water…