If reality is form, then what is content? It’s the next layer. Form is how the content is delivered. Structure, flow, procession are all aspects of form and affect how we view the message that…
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Video: Richard Farson on The Power of Design
As a follow up to yesterday’s post, here is Dr. Richard Farson speaking about the power and potential of design to transform our communities. He is the President of the Western Behavioral Sciences Institute.
Form wins over content.
This is a favorite selection of mine from Richard Farson’s The Power of Design: “Why is form so important? The short answer: In human affairs, form rules. For example, form always wins over content. How…