Breaking through

blue painting

It’s comfortable to make marginal changes to things that you know well. Profits will likely remain steady over time, you know the business, and the level of risk can be effectively managed. Making an exponential leap requires not only a leap of faith and the willingness to take a chance but also the ability to execute and follow through. Moving … Read More

Instagram moments

stained glass

Are you serving the needs of a client or creating a moment that can be shared on Instagram? This is the question that architects and designers now face. It’s certainly possible to do both. Driving social media traffic and getting clicks shouldn’t drive your work.  It’s a by-product of good design.  

Who you are serving

blue sky clouds

It’s easy for people to impress their thoughts on to others and imagine what people need to survive. Driven by profit, one can see the potential for almost any kind of product. Static methods of research and analysis are not effective in communicating the full scope of a problem that is always moving. When one takes the view that every … Read More