A narrative is a story or account of events or experiences. It can be real or fictitious. The stories that people tell serve to frame and define how they see themselves and others. Narratives can span across…
Posts TaggedMarketing
Finding value
One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will…
A nuanced approach
Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience….