Show me what the future will look like. Offer a vision for what could be. Talk about what may be coming next. Tell me how to get from here to there. Capturing someone’s attention can be as simple as helping them see the world from a different perspective.
A narrative is a story or account of events or experiences. It can be real or fictitious. The stories that people tell serve to frame and define how they see themselves and others. Narratives can span across cultures and serve to both bring people together and also divide them. They can shift over time as circumstances change or as people evolve and … Read More
One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will be familiar enough to people that it will lure them away from what they are currently using. If Company A makes product X and Company … Read More