Ideas Need to Be Crafted to Create Value

Creating for the sake of creating is not the way to do business. Rigor, discipline, and critical thought are used to craft an idea into something with purpose.  Making the connection with purpose is the way to add value for your customers. Does your organization or products have a clear purpose?

Q&A with Che Ruddell-Tabisola: Food Trucks and Creativity

Credit: Che Ruddell-Tabisola Che Ruddell-Tabisola is Executive Director of the DC Maryland and Virginia Food Truck Association (DMVFTA) and Co-Owner, BBQ Bus. Background: As Executive Director, Che has led the DMVFTA’s growth from a small advocacy group into one of the country’s leading food truck associations, working to expand member benefits, introduce new programs and increase community outreach. He directs the … Read More