On good design

On good design

Good design is often about creating visual interest and appeal. However, it can also be about creating a sense of order, or a feeling of spaciousness. In short, good design is about more than just making things look good; it’s about solving problems and creating an aesthetic that meets the needs of both the client and the user. When it … Read More

Where is your audience?

Generally speaking, your audience is wherever your message is being received. For example, if you’re giving a speech at a conference, your audience is the group of people who are attending the conference. If you’re writing an email to your boss, your audience is your boss. Sometimes, though, it can be helpful to think about your audience in a more … Read More

Sturgeon’s law

Sturgeon’s law is an adage that states that “ninety percent of everything is crap.” The law is named after science fiction author Theodore Sturgeon, who introduced the idea in a short story collection in 1950. While the law is often used to dismiss popular culture, it can just as easily be applied to any field of human activity, from art … Read More